Surveys

In order to better understand specific broadband availability, needs, uses and barriers to adoption, the LinkWISCONSIN team conducted consumer surveys during the summer and fall 2010. Households were selected randomly to participate in the 10-12 minute telephone survey. Wisconsinites were also encouraged to take our online survey or submit their contact information for participation.

All individual responses, whether obtained through telephone or online survey, were confidential. Collectively, responses provide important feedback as we now move forward with the planning phase of this statewide project.

Our thanks to all who provided critical insights into how and why Wisconsinites use high-speed Internet, as well as what needs may exist within our communities.

This quantitative study will be used by regional planning teams to better understand Internet use and needs across their areas.

The report includes interesting findings, such as:

• What Wisconsinites use the Internet for.
• Why some are unhappy with their service.
• Which Internet tools may replace e-mail as most often used.
• How much time Wisconsinites spend on the Internet.
• The main reason non-subscribers have not adopted broadband.